Biomimicry

This project involved the design of a series of informational sheets designed to educate readers on the potential relationships between biomimicry (a type of nature inspired design) and various forms of perception. The entire series includes: Hearing; Navigation; Sight; Taste and Smell; Touch; and Other Senses (Echolocation and Sonar). 

The layout was designed to be eye-catching and visually engaging to encourage readership. The text associated with the third-party graphics was kept short and simple, aiming to convey a high level overview of some of nature’s more familiar adaptations. Background graphics were selected to complement the associated method of perception, such as the tree bark on the Touch sheet. 

Designed in conjunction with thesis work focusing on biomimicry, the goal of this Excel-based tool is to assist designers with the exploration and application of biomimetics to design challenges. The use of abstract iconography along with a simple, user-friendly interface that supports multiple search methods, allow designers to more successfully identify and apply natural strategies, processes and methods to a wide variety of problems.